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Dress For Party (Moderated)

m/Dress For Party

fashion and beauty

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vaqstyle 2017-07-31, 14:29


Bohindie Streams and realized dreams

We’re told that college is where we have the freedom to make our dreams and aspirations become lived realities. Because we’re finally able to have control over the courses we take and the path we want to pursue, college is less about discovering and more about doing. In the years spent away, earning our degrees, most of us apply the lessons learned in the classroom to the extracurricular activities in which we partake. In doing so, many of us begin building upon the passions that will soon become our careers, the passions that will come to shape our everyday lives.

Florida State alumna, Briana Ali, entered her college career as someone with a passion for fashion and a knack for entrepreneurship. Having discovered Market Wednesday during her freshman year, Ali wanted to create something that would allow her to participate in the weekly event. Deciding that selling clothing would be a little too much of an investment at the time, she sat down and did some brainstorming, which lead her to landing on jewelry.

“At the time, I had been looking for cool jewelry to wear, but I wasn’t really seeing that,” says Ali. “There’s was nothing for my style, at least, which is a little bit more whimsical and unique…so I wanted to create something different.”

With this as her decided product, Ali ordered materials. Though she had never made jewelry before, she was determined to create her own line. So, she sat down, and taught herself how to make jewelry. Thus, “Bohindie Stream” was born.

“So, when I first started, my two passions were, and still are, fashion and music,” says Ali. “So, I wanted to mesh the two together. At the time, I wanted to do Bohemian style jewelry, and obviously I was independent—indie—so I meshed the two words together and got ‘bohindie.’

“Stream comes from the idea of streaming music, so I just combined all of that together,” continues Ali. “And at the time, to mesh the two together, I had a blog on the website where I would blog about music.”

Ali explains that her line began as an Etsy account.

“People just started ordering my pieces online, and I hadn’t even promoted it much,” says Ali. “I was very lowkey about Bohindie Stream. I didn’t talk about it much. It was just my little Etsy account, you know?

Six months after opening her Etsy account, Ali decided to create her own website through WordPress where she could sell vintage clothing alongside her jewelry, as well as grow the jewelry as a brand. But, she still wasn’t talking much about her line in her every-day life.

“This started off as a way for me to vend at Market Wednesday, right? But my whole Sophomore year, I just didn’t talk about it until my friends came over and we were hanging out in my room, and they noticed my box of jewelry making stuff,” continues Ali. “They asked about it and I was like, ‘yeah, I sell jewelry online!’”

With the support of her friends and of her customers, her brand began to grow, and she began to feel more comfortable promoting her brand and talking about it with friends and peers. She started vending, and in her junior year, Ali won a competition with Urban Outfitters. This allowed her to vend at their store, dine with the executives, and have a shopping spree. Along with all of this, she was given a free, one-year subscription to Squarespace, where she built her new website for her fast-growing brand.

Now, Ali not only has her own website, but she also vends around the state, has her jewelry on display and ready to buy in Wonsaponatime Vintage, a local boutique, and she’s even sold her jewelry as an official vendor at the Bonnaroo Music and Arts Festival.

“That was our first festival, so it was kind of like a test for us to see if we like it,” says Ali. “Next year, we kind of want to apply to all of the festivals. Bonnaroo was so fun, and people responded well to the jewelry, so that was encouraging!”

With all the success surrounding Bohindie Stream, Ali has had to enlist help. She now has an internship program that allows interns to aid her with styling shoots and with the brand’s official social media account. She is also currently looking to expand her staff so that she’s not alone in creating the jewelry.

Much like its creator, Bohindie Stream is a jewelry line that is both whimsical and stylish as well as vibrant and fun. Having a lot of celestial influences, the line is a reminder to keep your head in the stars. After all, who’s to say you can’t make your dreams a reality? Isn’t that what college is all about?

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By vaqstyle in m/dress for party on 2017-07-31 14:29:50.